privacy policy

Privacy Policy

1. An overview of data protection

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the "Information about the responsible party" section of this privacy policy.

How do we collect your data?

Firstly, your data is collected when you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This primarily includes technical data (e.g., internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information free of charge at any time about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have a right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other questions on the subject of data protection.

Analysis tools and third-party tools

When visiting this website, your surfing behavior can be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information on these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

External hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hoster(s). This may primarily include IP addresses, contact requests, meta and communication data, contract data, contact data, names, website access, and other data generated via a website.

External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast, and efficient provision of our online offering by a professional provider (Art. 6 para. 1 lit. f GDPR). If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Our host(s) will only process your data to the extent necessary to fulfill their performance obligations and will follow our instructions regarding this data.

We use the following host(s):

Hetzner Online GmbH
Industriestr. 25
91710 Gunzenhausen
Germany

Order processing

We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this party processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General information and mandatory disclosures

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We point out that data transmission over the Internet (e.g., when communicating by e-mail) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

Ernst Rung AG
Siedlungstr. 4a
76863 Herxheim

Phone: +49 (0) 72 76 . 67 04
E-mail: info@fertigteig.de

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, e-mail addresses, etc.).

Storage period

Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to exist.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR, if special categories of data are processed according to Art. 9 Para. 1 GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 Para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access to information in your end device (e.g., via device fingerprinting), data processing is also carried out on the basis of Section 25 Para. 1 TTDSG. The consent can be revoked at any time. If your data is required for contract fulfillment or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 Para. 1 lit. b GDPR. Furthermore, we process your data if it is necessary for the fulfillment of a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR. Data processing can also be carried out on the basis of our legitimate interest according to Art. 6 Para. 1 lit. f GDPR. Information on the respective applicable legal bases in individual cases will be provided in the following paragraphs of this privacy policy.

Recipients of personal data

In the course of our business activities, we cooperate with various external bodies. This sometimes requires the transfer of personal data to these external bodies. We only pass on personal data to external bodies if this is necessary within the scope of contract fulfillment, if we are legally obliged to do so (e.g. transfer of data to tax authorities), if we have a legitimate interest in the transfer according to Art. 6 Para. 1 lit. f GDPR or if another legal basis permits the data transfer. When using processors, we only pass on personal data of our customers on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. FOR THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED, PLEASE REFER TO THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to complain to the competent supervisory authority

In the event of violations of the GDPR, data subjects have a right to complain to a supervisory authority, in particular in the member state of their habitual residence, their workplace, or the place of the alleged violation. The right to complain exists irrespective of other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient, and the purpose of the data processing and, if applicable, a right to correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21 Para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data - apart from its storage - may only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a contract for which a fee is charged, there is an obligation to transmit your payment data to us (e.g. account number for direct debit authorization), this data is required for payment processing.

Payment transactions via common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Objection to advertising emails

The use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example by spam e-mails.

4. Data collection on this website

Cookies

Our internet pages use so-called "cookies". Cookies are small data packets and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or an automatic deletion is carried out by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required for carrying out the electronic communication process, for providing certain functions you have requested (e.g., for the shopping cart function) or for optimizing the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of his services. If consent for the storage of cookies and comparable recognition technologies has been requested, processing takes place exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. When cookies are deactivated, the functionality of this website may be restricted.

Which cookies and services are used on this website can be found in this privacy policy.

Consent with Complianz

Our website uses Complianz consent technology to obtain your consent for storing certain cookies on your terminal device or for using certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Complianz B.V., Kalmarweg 14-5, 9723 JG Groningen, Netherlands (hereinafter "Complianz").

Complianz is hosted on our servers, so no connection to the servers of the Complianz provider is established. Complianz stores a cookie in your browser to be able to assign the consents given or their revocation to you. The data thus collected is stored until you request us to delete it, delete the Complianz cookie yourself, or the purpose for data storage ceases to exist. Mandatory legal retention obligations remain unaffected.

Complianz is used to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of server request
IP address

This data is not merged with other data sources.

This data is processed based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically flawless presentation and optimization of their website – server log files must be recorded for this purpose.

Contact form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and for follow-up questions. We will not share this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, provided your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this was requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent for storage, or the purpose for data storage ceases to apply (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiry by email or telephone

If you contact us by email or telephone, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.

The data you send to us via contact inquiries will remain with us until you request its deletion, revoke your consent for storage, or the purpose for data storage ceases to apply (e.g., after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

Registration on this website

You can register on this website to use additional features on the site. We will only use the data entered for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as to the scope of offers or technically necessary changes, we will use the email address provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if applicable, for initiating further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

5. Social Media

Facebook

Elements of the social network Facebook are integrated into this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the data collected is also transferred to the USA and other third countries.

An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook "Like" button while you are logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate the visit to this website with your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g., requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active

Instagram

Functions of the Instagram service are integrated into this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to this website with your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The processing carried out by Facebook or Instagram after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook or Instagram products. Data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381.

Further information on this can be found in Instagram's privacy policy: https://privacycenter.instagram.com/policy/.

6. Analysis Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is only used to manage and deploy the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on its website. If corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, duration of stay, operating systems used, and user origin. This data is aggregated into a user ID and assigned to the respective device of the website visitor.

Furthermore, with Google Analytics, we can, among other things, record your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP Anonymization

Google Analytics IP anonymization is activated. This means that your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order Processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our advertisements and how many advertisements resulted in corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. Consent can be revoked at any time.

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA, which aims to ensure compliance with European data protection standards during data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads Remarketing allows us to assign people who interact with our online offering to specific target groups, in order to then display interest-based advertising to them within the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can object to personalized advertising under the following link: https://www.google.com/settings/ads/onweb/.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. Consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Audience building with customer matching

For audience building, we use, among other things, Google Ads Remarketing's customer matching. Here, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers concerned are Google users and logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate how often certain buttons on our website have been clicked and which products have been viewed or purchased particularly often. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. Consent can be revoked at any time.

More information about Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Meta-Pixel (formerly Facebook Pixel)

This website uses Facebook/Meta's visitor action pixel for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

This allows the behavior of page visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes, in accordance with Facebook's Data Policy (https://de-de.facebook.com/about/privacy/). This enables Facebook to place advertisements on Facebook and outside of Facebook. We, as the site operator, have no control over this use of the data.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. Consent can be revoked at any time.

We use the expanded matching function within the Meta Pixel.

Expanded matching allows us to transmit various types of data (e.g., place of residence, federal state, postal code, hashed email addresses, names, gender, date of birth, or phone number) of our customers and interested parties that we collect via our website to Meta (Facebook). By activating this feature, we can tailor our advertising campaigns on Facebook even more precisely to people who are interested in our offers. In addition, expanded matching improves the attribution of website conversions and expands custom audiences.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its forwarding to Facebook. The processing carried out by Facebook after the forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g., requests for information) regarding data processed by Facebook can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

In Facebook's privacy policy, you will find further information on protecting your privacy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the "Custom Audiences" remarketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

Facebook Conversion API

We have integrated Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

Facebook Conversion API enables us to record the website visitor's interactions with our website and pass them on to Facebook to improve advertising performance on Facebook.

For this purpose, in particular, the time of access, the accessed website, your IP address and your user agent, as well as possibly other specific data (e.g., purchased products, shopping cart value, and currency) are collected. A complete overview of the data that can be collected can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its forwarding to Facebook. The processing carried out by Facebook after the forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g., requests for information) regarding data processed by Facebook can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

In Facebook's privacy policy, you will find further information on protecting your privacy: https://de-de.facebook.com/about/privacy/.

Order Processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

7. Plugins and Tools

YouTube with extended data protection

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites where YouTube is embedded, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to directly associate your surfing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in extended data protection mode. Videos played in extended data protection mode, according to YouTube, are not used to personalize browsing on YouTube. Ads displayed in extended data protection mode are also not personalized. In extended data protection mode, no cookies are set. Instead, however, so-called local storage elements are stored in the user's browser, which, similar to cookies, contain personal data and can be used for recognition. Details on extended data protection mode can be found here: https://support.google.com/youtube/answer/171780.

After activating a YouTube video, further data processing operations may be triggered over which we have no influence.

YouTube is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Google Maps

This site uses the map service Google Maps. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. When Google Maps is activated, Google may use Google Fonts for the purpose of a uniform display of fonts. When you access Google Maps, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offerings and to make the locations we have indicated on the website easy to find. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information on the handling of user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is intended to check whether data entry on this website (e.g. in a contact form) is done by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent by the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information on Google reCAPTCHA can be found in Google's data protection provisions and Google's terms of use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

8. eCommerce and Payment Providers

Processing of Customer and Contract Data

We collect, process and use personal customer and contract data for the establishment, content design and amendment of our contractual relationships. We collect, process and use personal data about the use of this website (usage data) only insofar as this is necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 para. 1 lit. b GDPR.

The collected customer data will be deleted after the order has been completed or the business relationship has ended and after any existing statutory retention periods have expired. Statutory retention periods remain unaffected.

Data Transfer upon Conclusion of Contract for Online Shops, Merchants and Shipping

When you order goods from us, we pass on your personal data to the transport company entrusted with delivery and to the payment service provider entrusted with processing the payment. Only such data as the respective service provider requires to fulfill its task will be disclosed. The legal basis for this is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or for pre-contractual measures. If you have given a corresponding consent according to Art. 6 para. 1 lit. a GDPR, we will pass on your email address to the transport company entrusted with delivery so that it can inform you by email about the shipping status of your order; you can revoke your consent at any time.

Payment Services

We integrate payment services from third-party companies on our website. If you make a purchase from us, your payment data (e.g. name, payment amount, bank details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 para. 1 lit. b GDPR (contract processing) and in the interest of a smooth, convenient and secure payment process (Art. 6 para. 1 lit. f GDPR). Insofar as your consent is requested for certain actions, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consents can be revoked at any time for the future.

We use the following payment services / payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

Details can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy.

Stripe

The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter "Stripe").

The data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation.

You can find details on this in Stripe's privacy policy at the following link: https://stripe.com/de/privacy.

Sofortüberweisung (Instant Transfer)

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). With the "Sofortüberweisung" procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately begin to fulfill our obligations. If you have chosen the payment method "Sofortüberweisung", you transmit the PIN and a valid TAN to Sofort GmbH, with which it can log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us with the TAN you have provided. It then immediately transmits a transaction confirmation to us. After logging in, your turnovers, the credit limit of the overdraft facility and the existence of other accounts as well as their balances are also automatically checked. In addition to the PIN and TAN, the payment data you entered and data about your person are also transmitted to Sofort GmbH. The data about your person includes your first and last name, address, telephone number(s), email address, IP address and, if necessary, other data required for payment processing. The transmission of this data is necessary to unequivocally determine your identity and to prevent fraud attempts. Details on payment with Sofortüberweisung can be found at the following link: https://www.klarna.com/sofort/.

giropay

The provider of this payment service is paydirekt GmbH, Stephanstraße 14 – 16, 60313 Frankfurt am Main (hereinafter "giropay").

Details can be found in giropay's privacy policy: https://www.paydirekt.de/agb/index.html.

Country/region

Language

privacy policy

Privacy Policy

1. An overview of data protection

General information

Data collection on this website

Who is responsible for data collection on this website?

How do we collect your data?

What do we use your data for?

What rights do you have regarding your data?

Analysis tools and third-party tools

2. Hosting

External hosting

Order processing

3. General information and mandatory disclosures

Data protection

Note on the responsible body

Storage period

General information on the legal basis for data processing on this website

Recipients of personal data

Revocation of your consent to data processing

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

Right to complain to the competent supervisory authority

Right to data portability

Information, correction and deletion

Right to restriction of processing

SSL or TLS encryption

Encrypted payment transactions on this website

Objection to advertising emails

4. Data collection on this website

Cookies

Consent with Complianz

Server log files

Contact form

Inquiry by email or telephone

Registration on this website

5. Social Media

Facebook

Instagram

6. Analysis Tools and Advertising

Google Tag Manager

Google Analytics

IP Anonymization

Browser Plugin

Order Processing

Google Ads

Google Ads Remarketing

Audience building with customer matching

Google Conversion Tracking

Meta-Pixel (formerly Facebook Pixel)

Facebook Conversion API

Order Processing

7. Plugins and Tools

YouTube with extended data protection

Google Maps

Google reCAPTCHA

8. eCommerce and Payment Providers

Processing of Customer and Contract Data

Data Transfer upon Conclusion of Contract for Online Shops, Merchants and Shipping

Payment Services

PayPal

Apple Pay

Google Pay

Stripe

Sofortüberweisung (Instant Transfer)

giropay